Overview Of Linking101 Link Management Script
 

Introduction
LinksManager Overview
Reciprocal Manager Overview
ARELIS Overview
Zeus Overview
Feature Comparison Chart

I first came across Larry Sullivan's Linking101 script as a free bonus download as part of Jack Humphrey's  "Power Linking 2: Evolution" package.  It was in its most basic form - no category organisation of links, no customization of pages, no link autochecking, no ability to review link requests before they appeared in the directory and limited editing features.

However, even as it was, the script interested me enough to order the upgrade.

Linking101 runs from the server on which your website's domain resides.  As I write, the current version of Linking101 is v.4.1 .  As with earlier versions, the download contains two versions of the script, a full version for Linux/Unix servers, and a limited-features version for Windows servers.

Installation is relatively simple, involving little more than the editing of a configuration file, uploading and changing file permissions. Instructions are clear, but if  you can't handle them, Larry is on hand to do the installation for an additional $14.00.
 

Features (for more detail, see chart)

  • solicit link submissions

  • approve or decline submissions upon receipt of notification

  • delete and edit links

  • automatic notifications to declined link partners

  • track reciprocal links back to your site (including via a scheduled reporting system if you are able to run cron jobs)

  • use templates to mail link partners as required

  • add links manually

The methodology employed by Linking101 is textbook for a standard link management program - submitter submits their link, you get instant notification, you review the new link via your admin panel, undertake an link verification check, and approve or decline the link.  If at any time the system finds no link back to you, it will flag this up, and you can opt to notify the relevant link partner.

As the first automated linking script that I looked at, it was very easy to fall in love with Linking101, even given the flaws I began to see in its character a little later.  Although a bit spartan, its administrative page doesn't overwhelm - with just seven options to choose from, it's pretty easy to decide where to go next. If you're already receiving link requests, building a link directory becomes a piece of cake with this baby.

On the surface, it all sounds pretty good, and will probably suit you down to the ground if you're new to webmastering and/or you don't have too many demands on your time, but regretfully, there were too many gaps in Linking101's functionality for my tastes. 


The Problems

  • If you don't aspire to highly customized pages, Linking101 will be ideal for you, because it doesn't encourage you to play around with the established format.  True, you can add a header and footer to include your logo, and other information about your site, as well as alter the colors of two tables that distinguish Linking101 directories from all others, but beyond that, editing is pretty difficult.  In fact, with v.4.1, further customization is nigh on impossible, because all the files are encoded. 

Earlier versions of the script were written in Perl HTML syntax which is not difficult for anyone with an reasonable knowledge of HTML to play around with safely safely, but Larry has taken out that option.  To be fair, when I queried it, he was more than happy to send me an un-encoded version of the script,  so if you find yourself falling in love with Linking101, but need jazz it up to your tastes (which I think is very important, not just for establishing a unique identity but to ensure that you don't fall into the trap that freebie Zeus users find themselves stuck in - the search engines learn to recognize a typical Zeus page layout and penalize 'em), you might consider requesting an un-encoded version of the script.

  • Leaving aside the question of customization, I became very concerned when I realised that I was going to have to manually notify each approved applicant as to the status and location of his or her link within my directory.  Strangely, notification for declined links are automatic.  While the system has editable e-mail templates, I should be able to configure the system to automatically notify partners who haven't linked back, and I certainly shouldn't have to open a separate window to confirm what I want to say.

  • Linking 101 doesn't have any facility for users to find suitable sites or request links from potential link partners.  If you already have more than enough requests flowing in to you each day, this won't bother you unduly, but things may be different if your site doesn't yet have much of a web presence - you need to be able to go out and search for suitable partners.


Summary

It would be easy to run on and on, listing the bells and whistles missing from Linking101 that are standard to more expensive scripts.  But that's just it; while for me, some of those more sophisticated features feel like necessities which I'm prepared to pay for, they'll be no more than frivolous luxuries for the next person for whom the current version of Linking101 at the modest price $55.00* will serve very well.  A purchase of this script will provide you with the ability to build an organized and attractive link directory - it may just look a little "same-ish" and you'll probably have to work that bit harder maintaining it than if you had opted for one of the alternatives.

When I spoke to Larry, he indicated that there were plans to make improvements to some of the elements of the script that I've mentioned here.  Since all updates are free, if you do decide to purchase, you'll probably end up with a improved version of the program before too long.

Find out more about Linking101

Introduction
LinksManager Overview
Reciprocal Manager Overview
ARELIS Overview
Zeus Overview
Feature Comparison Chart



* Price at time of writing

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